(THIS ARTICLE IS COURTESY OF THE SHANGHAI CHINA NEWSPAPER ‘SHINE’)
Shanghai action plan to promote local culture
Shanghai has put in place a three-year action plan to develop the city into an international cultural metropolis by shaping the city’s rich culture and promoting it worldwide.
The city will encourage more original Shanghai creations, and pave the way for more cultural products to be displayed and promoted nationwide and worldwide.
With its rich culture, Shanghai will dig deep into its past like the traditional culture that is rooted in the region, “red culture” as the birthplace of the Communist Party of China, and as a pioneering city for reform and opening-up that started in the late 1970s.
It will offer more support to artistic talent, companies promoting arts and culture, and developing innovative ideas in the city.
The city also hopes to become a platform to stage art premieres and cultural exchanges.
For example, along with the development of Free Trade Zone, Shanghai will open its market completely for performances, video games, entertainment venues and printing.
It will set up cooperation mechanisms and develop alliances with countries along the Belt and Road for art and film festivals, art galleries, museums, music creation and performances, and intangible cultural heritage protection.
In addition, reforms will be carried out in some time-honored cultural platforms, Hu Jinjun, an official with the city government.
For example, the Shanghai Spring Music Festival will get more support in promoting ethnic music in China, discover Chinese musical talent worldwide, and spearhead the growth of art performances overseas.